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Madai Bag rendering

In the project below we had to create photorealistic images for a bag made of waterproof cardboard, called madaibag, design by Francesco Aceto. The intention was to create a young, alternative, highly distinctive and unconventional image, such as the decision to bring an accessory out of the ordinary. The modeling took a long time because we wanted to make the product 100% realistic and easily upgradeable with different graphics, avoiding problems of distortion with the textures. So I decided to take pictures in an industrial location and I recreated the same lighting using an HDR map created ad hoc to contextualize the bags. In addition, we have created content in augmented reality where you can preview different bag's graphics on a 3d model.

Augmented Reality combines real objects with virtual content. This content can be 2D or 3D and can be interactive and updateable. With the use of a smartphone or a tablet and with a free application we can load our content by focusing our virtual device on an existing image defined as trigger. A completely new way to present projects or load additional content in your products. Test augmented reality following the instructions below.

 

 

 

 

 

 

 

 

About Project

Madaibag virtual photo set created in Cinema4D, Vray and Photoshop. Madaibag is a bag made of waterproof cardboard, design by Francesco Aceto.

Job Description

  • Render concept and environment photos
  • Modeling
  • Lighting and rendering
  • Postproduction
  • Augmented reality

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About us

We are curious by nature and we are very attentive to new technologies, new software and everything that has to do directly or indirectly with the CGI. We are passionate about photography and cinema, and this allows us to obtain high-impact images.
We are maniacal for details and we love our work.

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